Privacy Policy

Signet Ring Co.

Website: https://signetringco.com

Last updated: 13 October 2026

1. Introduction

At Signet Ring Co., we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase our products, submit an enquiry or interact with our services.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you acknowledge the information provided in this Privacy Policy.

2. Who We Are

Signet Ring Co. specialises in bespoke signet rings, personalised jewellery, engraved jewellery and associated products.

For the purposes of applicable data protection legislation, the business operating Signet Ring Co. is the data controller responsible for personal information collected through our website and services.

Website: https://signetringco.com

If you have any questions regarding this Privacy Policy or how we handle your information, please contact us using the contact details provided on our website.

3. Information We Collect

We may collect and process the following categories of personal information:

Personal Information

• Full name.
• Email address.
• Telephone number.
• Billing and delivery addresses.
• Account registration information, where applicable.

Order & Transaction Information

• Products purchased.
• Order history and order references.
• Billing and payment status.
• Delivery information.
• Customer service correspondence.
• Refund and return requests.

Bespoke Jewellery Information

When purchasing personalised or bespoke jewellery, we may also collect:

• Ring sizes and measurements.
• Selected materials, designs and finishes.
• Names, initials, dates or messages requested for engraving.
• Family crests, monograms, heraldic designs and other artwork.
• Customer-supplied photographs, drawings or design references.
• Design approvals and manufacturing instructions.

Technical Information

When accessing our website, certain information may be collected automatically, including:

• IP address.
• Browser type and version.
• Device type and operating system.
• Pages visited and interactions with our website.
• Referral sources and approximate geographical location.
• Cookie and website usage information.

We collect only the information reasonably necessary to operate our website, fulfil orders, provide services and meet our legal obligations.

4. How We Collect Information

We collect personal information when you:

• Place an order through our website.
• Create a customer account.
• Submit a contact form or enquiry.
• Request a bespoke design or quotation.
• Upload artwork or personalisation instructions.
• Subscribe to marketing communications.
• Contact us by email, telephone or another communication channel.
• Browse or interact with our website.

We may also receive limited information from third-party service providers involved in processing payments, fulfilling deliveries or supporting our website operations.

5. How We Use Your Information

We use your personal information for legitimate business purposes, including:

Order Processing

To process purchases, confirm orders, manage payments, arrange deliveries and communicate order updates.

Bespoke Jewellery Manufacturing

To review design submissions, prepare quotations, create personalised artwork, confirm specifications and manufacture custom jewellery.

Customer Support

To respond to enquiries, provide assistance, manage returns and resolve customer concerns.

Website Operations

To maintain website functionality, manage customer accounts, monitor performance and improve the browsing experience.

Marketing Communications

To send newsletters, product announcements, offers or other promotional communications where permitted by law.

Legal Obligations

To maintain appropriate financial records, comply with tax requirements, investigate fraud and fulfil other legal responsibilities.

6. Legal Basis for Processing Personal Data

Under the UK GDPR, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we rely on the following legal bases:

Performance of a Contract

Where processing is necessary to fulfil an order, provide a quotation, manufacture bespoke jewellery or deliver purchased Products.

Legal Obligation

Where processing is required to comply with applicable laws, including accounting, taxation and consumer protection requirements.

Legitimate Interests

Where processing is necessary for our legitimate business interests, such as maintaining website security, preventing fraud, responding to customer enquiries and improving our services, provided these interests are not overridden by your rights.

Consent

Where you have provided consent for activities such as certain marketing communications or the use of non-essential cookies.

Where we rely on consent, you may withdraw it at any time.

7. Bespoke Designs & Customer Artwork

As part of our bespoke jewellery services, customers may provide personal artwork, initials, family crests, heraldic symbols, photographs or other design materials.

We use these materials to:

• Prepare and review jewellery designs.
• Provide quotations and design proofs.
• Manufacture personalised Products.
• Communicate with customers regarding design requirements.
• Maintain records relevant to completed orders.

Customer-supplied artwork will not be used for public advertising, promotional materials or portfolio displays without an appropriate lawful basis, such as your permission.

Where necessary, design information may be shared with trusted manufacturing partners or specialist service providers involved in fulfilling an order.

We take reasonable steps to ensure that personalisation materials are handled securely and used only for appropriate purposes.

8. Payment Information

Payments made through our website may be processed by secure third-party payment service providers.

These providers may collect and process information necessary to complete transactions, including payment card details and billing information.

Signet Ring Co. does not ordinarily receive or store complete payment card numbers when payments are processed by third-party payment gateways.

Payment providers process information according to their own privacy policies and applicable data protection requirements.

We may retain transaction records, payment confirmations and relevant billing information for accounting and order management purposes.

9. Sharing Your Information

We do not sell your personal information to third parties.

We may share personal information with trusted service providers where reasonably necessary to operate our business, including:

• Payment processing providers.
• Website hosting and maintenance providers.
• Delivery and courier services.
• Jewellery manufacturing and engraving partners.
• Email and communication service providers.
• Accounting and professional advisers.
• Website analytics and security providers.

We require service providers acting on our behalf to handle personal information appropriately and in accordance with applicable data protection obligations.

We may also disclose information where required by law, regulatory authorities or lawful legal proceedings.

10. International Data Transfers

Some third-party service providers may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that suitable safeguards are in place, as required by applicable data protection legislation.

These safeguards may include recognised adequacy regulations or approved contractual arrangements.

11. Cookies & Website Analytics

Our website may use cookies and similar technologies to improve functionality, understand visitor behaviour and support our services.

Cookies are small text files stored on your device when visiting a website.

We may use the following categories:

Essential Cookies

Required for basic website functionality, security, shopping baskets, checkout processes and customer account features.

Analytics Cookies

Used to understand how visitors interact with our website and help us improve its performance.

Functional Cookies

Used to remember preferences and provide enhanced website features.

Marketing Cookies

Where applicable, used to measure advertising effectiveness and provide relevant promotional content.

Non-essential cookies will only be placed where the necessary consent has been obtained.

You can manage cookie preferences through our website's cookie controls, where available, or through your browser settings.

Disabling certain cookies may affect some website features.

12. Marketing Communications

We may occasionally send information about new products, bespoke jewellery services, collections, promotions or company updates.

We will only send electronic marketing communications where we have a lawful basis to do so and comply with applicable direct marketing and privacy laws.

Where consent is required, we will obtain it before sending marketing communications.

You can unsubscribe at any time by using the unsubscribe link provided in our marketing emails or by contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential transactional messages relating to your orders.

13. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

• Secure website connections.
• Restricted access to customer information.
• Secure payment processing.
• Appropriate account authentication.
• Website security monitoring.
• Regular maintenance and software updates.

Although we take reasonable precautions, no method of internet transmission or electronic storage is entirely secure.

We encourage customers to protect their account credentials and notify us promptly of any suspected unauthorised activity.

14. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and regulatory obligations.

Retention periods may vary depending on the nature of the information.

For example:

• Order and transaction records may be retained for the periods required by applicable tax and accounting legislation.
• Customer correspondence may be retained while necessary to manage enquiries or resolve disputes.
• Bespoke designs and manufacturing records may be retained where reasonably necessary to support order history, future customer requests or legal obligations.
• Marketing information will be retained until consent is withdrawn or the information is no longer required.

When information is no longer necessary, we will securely delete or anonymise it unless continued retention is legally required.

15. Your Data Protection Rights

Under applicable UK data protection legislation, you may have the right to:

Access Your Information

Request a copy of the personal information we hold about you.

Correct Your Information

Request correction of inaccurate or incomplete information.

Request Erasure

Ask us to delete your personal information in certain circumstances.

Restrict Processing

Request that we limit how we use your personal information in certain situations.

Object to Processing

Object to certain processing activities, including direct marketing.

Data Portability

Request transfer of certain personal information in a structured, commonly used and machine-readable format.

Withdraw Consent

Withdraw consent where we rely on it to process your information.

Some rights are subject to legal limitations and exceptions.

To exercise your rights, please contact us using the details provided on our website.

We will respond to valid requests within the timeframes required by applicable law.

16. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of websites operated by third parties.

We recommend reviewing the privacy policies of external websites before providing personal information.

17. Children's Privacy

Our website and services are primarily intended for adults.

We do not knowingly collect personal information directly from children under the age of 13 without appropriate authorisation.

If we become aware that personal information has been collected unlawfully from a child, we will take appropriate steps to delete or otherwise handle that information in accordance with applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, third-party services or legal requirements.

Any updated version will be published on https://signetringco.com with a revised date.

We encourage customers to review this page occasionally to remain informed about how their personal information is handled.

19. Complaints

If you have concerns about how we collect or process your personal information, please contact us so that we can investigate and address your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

Website: https://ico.org.uk

We encourage you to contact us first so that we have an opportunity to resolve your concerns.

20. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact Signet Ring Co. using the contact details provided on our website.

Website: https://signetringco.com